Procter & Gamble (P&G) officially launched Always Pocket Flexfoam. This innovative sanitary napkin uses Flexfoam technology to provide ultimate protection with zero leakage, zero foreign body sensation, and zero wrinkling. It also has an ultra-portable mini package to meet the needs of use anytime, anywhere.
To celebrate the launch, Always and Tampax have become the first official feminine care partners of Coachella 2025, a festival where approximately one in four festivalgoers are expected to experience their periods. Always and Tampax will create an on-site "House of Flow" experience space to promote portable products such as Always Pocket Flexfoam and Tampax Compact. The event will be open for two weekends, April 11-13 and April 18-20, with attendees being able to visit the experience area or use the products in the festival restrooms for a worry-free experience.
"We are thrilled to be the first official menstrual care brand at Coachella," said Balaka Niyazee, senior vice president and general manager, P&G North America Feminine Care."Always Pocket Flexfoam and Tampax Compact will be available onsite, allowing audiences to enjoy their period without worrying about any restrictions throughout the festival."
As the newest member of the Flexfoam family, Always Pocket Flexfoam features a mini-pack design with a resealable outer packaging, providing convenience while ensuring the innovative Flexfoam experience is 100% leak-proof.
"Always has been in the feminine care field for more than 40 years and has always been committed to enhancing women’s confidence and continuously launching high-quality innovative products." Niyazee added," The launch of the new Always Pocket Flexfoam is designed to completely revolutionize the way women care for their menstrual period, so that they can move freely and confidently no matter what they wear or where they are."